WE ARE CLEARCUT.

Successful consumer segmentation should be a central pillar for effective marketing operations, but true, holistic implementation can be maddeningly elusive. With over 25 years of segmentation experience, clients have come to us, frustrated with their existing frameworks & processes, saying things like:

"We've had lots of segmentations over the years, and none of them have stuck"

"Our Marketing team love the segments, but no-one else really uses them"

"The segments make sense at face value, but once you start to use them, they all feel the same "

Many businesses are struggling with a segmentation framework that doesn't fit their needs. It's not connected to different datasets & processes. And there's no plan for how to operationalise it.

It doesn't have to be this way.

We are ClearCut Insights, a consultancy dedicated to helping you unlock the power of truly knowing your current and future customers.

ClearCut was founded in 2024 by two insights veterans with a passion for doing the right thing, and doing the thing right.

Our expert consultants will partner with you to define, design, develop, deliver and deploy powerful targeting strategies for your business, ensuring you act on the insights you need to make better business decisions.