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OUR SERVICES

Three Areas of Expertise

Quantitative
Insights

Decades of experience in designing, running and implementing global strategic research programmes for some of the world's leading brands.

  • Brand & CX Tracking

  • Pricing, Product & Range Optimisation

  • Brand Equity & Personality Mapping

  • Market Sizing, Demand Maps & Opportunity Identification

  • Concept & Product Testing

  • Consumer Targeting

Advanced
Analytics

Experience across the full range of advanced analytical techniques used in insights, including:

  • Segmentation / cluster analysis

  • Pricing tools, including Conjoint, PSM and Gabor Granger

  • MaxDiff

  • Key Driver Analysis

  • Predictive modelling & forecasting

  • Kano models


Experience of a range of software packages, including SPSS, Python, Sawtooth, Clustan and Q

Segmentation Consulting

25+ years of segmentation experience. A world leader in designing, crafting and embedding consumer segmentations that are used across all business functions.

  • Created over 200 segmentations, across 50+ markets and categories

  • B2B and B2C

  • Segmentations for both survey and customer data, and also increasingly Hybrid approaches

  • AI-led segmentation approach, to improve useability, depth and speed

  • Tried and trusted '5D' process to ensure maximum suitability and engagement

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