paulcarney64Mar 252 minAn Easter story about bunnies and brandsIn terms of branding simplicity, London’s public transport system takes some beating. Its iconic roundel logo is over 100 years old, and...
paulcarney64Mar 191 minWhy segmentation isn't always the answerAs a newly-launched independent consultant, specialising in segmentation, I’ve been thinking to myself: “What would be a perfect LinkedIn...
Paul CarneyMar 11 minThis is actually how segmentation data worksMe: “the data seems to point towards a 4 segment solution…” Client: “is there any way we could see what 5 segments looks like?” Me: “….”