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paulcarney64
Jun 18, 20244 min read
Train Drivers Laughing at Salad
Many years ago, I had an ad agency client phone me up. They were not having A Good Day. Apparently, our lovingly-crafted golden questions...
19 views0 comments


paulcarney64
Mar 25, 20242 min read
An Easter story about bunnies and brands
In terms of branding simplicity, London’s public transport system takes some beating. Its iconic roundel logo is over 100 years old, and...
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paulcarney64
Mar 19, 20241 min read
Why segmentation isn't always the answer
As a newly-launched independent consultant, specialising in segmentation, I’ve been thinking to myself: “What would be a perfect LinkedIn...
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Paul Carney
Mar 1, 20241 min read
This is actually how segmentation data works
Me: “the data seems to point towards a 4 segment solution…” Client: “is there any way we could see what 5 segments looks like?” Me: “….”
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